Industries
Data and AI Solutions for Entertainment and Media
Understand audiences, reduce churn, personalize discovery, enrich content metadata and grow advertising revenue with data platforms and responsible AI.
Grow Audiences and Revenue with Connected Data
Streaming services, broadcasters, publishers, music companies, sports organizations and game studios compete for limited attention across countless platforms. Subscription fatigue drives customers to cancel and rejoin, advertising budgets shift toward measurable and ad-supported formats such as free ad-supported streaming TV, and generative AI is changing how content is produced, localized and discovered. Success depends on understanding audiences in detail and making every title easy to find, monetize and trust.
Hanoi Technology helps media and entertainment companies build that capability. We unify viewing, subscription, advertising and content data, build churn, recommendation and lifetime value models, enrich metadata and archives with AI, improve ad yield and measurement and support content provenance through standards such as C2PA. We design with rights management, privacy and creative teams in mind, so AI augments rather than undermines your content.
The Challenge
The Data Challenges Facing Media and Entertainment Companies
Audiences are fragmented, revenue models are shifting and content libraries keep growing.
Subscriber Churn and Serial Cancellation
Many subscribers sign up for a single series or event and cancel afterwards. Without understanding engagement patterns early, retention efforts arrive too late or target the wrong people.
Fragmented Audience and Advertising Data
Viewing and reading behavior is spread across apps, connected TVs, web, social platforms and third-party distributors, each with its own identifiers and reporting. Advertisers demand unified, privacy-compliant measurement.
Poor or Inconsistent Content Metadata
Titles, episodes, rights windows, genres and descriptive tags are often incomplete or inconsistent across systems and distribution partners. Weak metadata hurts discovery, recommendations and ad monetization on platforms such as FAST channels.
Rights, Provenance and AI Trust
Complex licensing terms limit where and how content can be used, and generative AI raises questions about copyright, likeness and synthetic media. Companies need clear provenance and governance for both their content and their AI tools.
Business Value
What Modern Data and AI Deliver for Media Companies
Higher Retention and Lifetime Value
Engagement-based churn models identify at-risk subscribers early and suggest the content or offer most likely to keep them. Win-back campaigns target the right lapsed users.
Better Content Discovery
Personalized recommendations, rows and artwork help each viewer find something worth watching quickly. Engagement and catalog utilization improve.
Richer, Monetizable Metadata
AI-assisted tagging of scenes, topics, moods and objects improves search, recommendations and contextual advertising. Archives become discoverable assets.
Stronger Advertising Yield
Audience segments, forecasting and measurement improve sell-through and pricing. Advertisers get the evidence they need to commit budgets.
Smarter Content Investment
Performance analytics across platforms and territories inform commissioning, acquisition and windowing decisions. Content spend follows audience value.
Trusted, Governed AI Use
Provenance metadata, rights-aware workflows and AI usage policies protect creators and the brand while enabling efficient production.
Content Is Abundant, Attention Is Scarce
With more content available than any viewer could ever consume, value moves to whoever best connects the right title with the right person at the right moment. That is fundamentally a data problem, and it also depends on metadata, rights and trust. We help media companies solve it end to end.
Our Services
Our Entertainment and Media Solutions
Six solution areas from audience insight to content operations and monetization.
Audience Data Platform
We unify playback, subscription, CRM, advertising and third-party distribution data into a governed platform with consistent identity and consent management.
- Audience data model and pipelines
- Identity resolution across devices
- Consent and privacy controls
Subscriber Analytics, Churn and Lifetime Value
We build engagement scoring, churn prediction and lifetime value models and connect them to lifecycle marketing, pricing and offer strategies.
- Churn and engagement models
- Lifetime value and cohort analysis
- Retention and win-back campaign measurement
Personalization and Recommendations
We develop recommendation and ranking models for homepages, rows, search and notifications, with editorial controls and experimentation.
- Recommendation and ranking models
- Editorial rules and business constraints
- A/B testing framework
Metadata Enrichment and Archive Intelligence
We apply computer vision, speech recognition and language models to tag scenes, transcribe and translate content and make archives searchable.
- Automated tagging and transcription
- Metadata normalization across partners
- Semantic archive search
Advertising Analytics and Yield
We build audience segmentation, inventory forecasting, yield analytics and cross-platform measurement for streaming, broadcast and digital publishing.
- Audience segments for targeting
- Inventory and yield forecasting
- Campaign measurement dashboards
Generative AI and Content Provenance
We deploy generative AI for localization, summaries, promotional assets and research under clear policies, and implement C2PA provenance and rights-aware workflows.
- AI usage policy and governance
- Localization and summary workflows
- C2PA content credentials integration
Explore
Services for Entertainment and Media
- Machine LearningChurn, recommendation and forecasting models.Learn more
- Generative AILocalization, metadata and content workflows.Learn more
- Big DataProcess playback and ad event data at scale.Learn more
- Data ScienceAudience research and content performance analysis.Learn more
- Reporting and Data VisualizationAudience, content and revenue dashboards.Learn more
- Application DevelopmentStreaming, publishing and fan engagement apps.Learn more
Our Approach
How We Engage with Media and Entertainment Companies
An approach that respects creative, editorial and rights teams as much as data and engineering.
- 01
Audience and Content Discovery
We review business goals, audience and content data sources, rights constraints and current tools with product, marketing, content and data teams.
Deliverables: Data and rights landscape map · Opportunity assessment
- 02
Use Case Prioritization and Experiment Design
We prioritize use cases such as churn reduction or metadata enrichment and design experiments that measure impact on engagement and revenue.
Deliverables: Prioritized roadmap · Experiment and KPI design
- 03
Data Foundation and Governance
We build pipelines, identity and content data models and governance for consent, rights and AI usage.
Deliverables: Curated audience and content data · Governance policies
- 04
Build and Test with Real Audiences
We deliver models and features in sprints, test them through controlled experiments and review results with editorial and marketing stakeholders.
Deliverables: Experiment results · Production-ready models
- 05
Scale and Continuous Optimization
We integrate solutions into apps, ad platforms and content systems, monitor performance and keep improving through ongoing experimentation.
Deliverables: Production integration · Optimization backlog
Use Cases
Entertainment and Media Use Cases
Concrete scenarios for streamers, broadcasters, publishers and studios.
Early Churn Warning for a Streaming Service
Engagement signals from the first weeks after sign-up predict which subscribers are likely to cancel. The service promotes relevant upcoming titles to them and adjusts offers for price-sensitive segments.
FAST Channel Metadata Enrichment
AI fills missing genres, descriptions and ratings for thousands of library titles distributed to free ad-supported streaming platforms. Better metadata improves discoverability and ad targeting.
Personalized Artwork and Rows
The app selects which artwork and row order to show each viewer based on their preferences. Viewers find content faster and browse less before playing.
Archive Search for Newsrooms
Decades of broadcast footage is transcribed, tagged and made searchable by topic, person and location. Journalists find relevant clips in minutes for new stories.
Paywall Optimization for a Publisher
Models predict each reader’s propensity to subscribe and adjust paywall timing and offers. Subscription conversions rise without sacrificing too much advertising revenue.
Multilingual Subtitles and Dubbing Support
Speech recognition and machine translation produce first-draft subtitles that professional linguists review. Content reaches new territories faster at lower localization cost.
Technology
Platforms and Standards We Work With in Media
We work with media industry standards and scalable data and AI platforms.
- C2PA Content Credentials
- EIDR
- IAB Tech Lab Standards
- OpenRTB
- SCTE-35
- Google Ad Manager integrations
- Databricks
- Snowflake
- Google BigQuery
- AWS
- Azure
- Apache Kafka
- Segment
- Amplitude
- Power BI
- Looker
Platforms
Deliver Entertainment and Media on Your Preferred Platform
- Google CloudBigQuery, Looker and Vertex AI for data-driven organizations.Explore
- AWSBuild, migrate and run data and AI workloads on Amazon Web Services.Explore
- Microsoft AzureModernize data, analytics and AI within your Azure tenant.Explore
- DatabricksUnified lakehouse for data engineering, analytics and AI.Explore
- SnowflakeElastic cloud data platform for analytics and data sharing.Explore
Why Hanoi Technology
Why Organizations Choose Hanoi Technology
Senior, Cross-Functional Teams
Strategy, data, AI, cloud and engineering specialists work as one team, so nothing is lost between hand-offs.
Proven Delivery
More than 50 projects delivered for clients in North America, Europe and Asia-Pacific.
Radical Transparency
A written update every week and a demo of working software every sprint, so you always know where things stand.
Cost-Effective Global Delivery
Experienced engineers from our Hanoi delivery hub, with working-hour overlap for every major time zone.
Success Story · E-commerce and retail
Personalized shopping experience for a US fashion retailer
A fast-growing US fashion and lifestyle retailer had plenty of traffic but a 2.1% conversion rate. We combined a recommendation engine with a simpler path from discovery to checkout.
Read the Full StoryMore Success Stories
Education and EdTech
2×course completion rateAdaptive learning paths for a global online education platform
An online education platform had strong enrollment but only about 35% of learners finished their course. We built adaptive learning paths, a mobile app for short lessons and progress features that keep learners going.
Resources
Featured Resources
Industry trends and practical guidance to help you get more value from data, AI and technology.
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OpenTelemetry in 2026: Building a Vendor-Neutral Observability Strategy
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Turn Audience Data into Lasting Engagement
Book a free consultation to discuss churn, personalization, metadata or advertising priorities with our media team. We reply to every enquiry within 24 hours.
Entertainment and Media FAQ
How do you reduce subscriber churn?
We start by understanding why and when subscribers leave, using engagement, billing, content and support data. Churn models then score subscribers continuously, and we work with marketing and content teams to design interventions such as personalized content promotion, plan changes or pause options. Interventions are tested against control groups so you can see which actions actually retain subscribers and which simply cost margin.
Can AI improve our content metadata without replacing editorial judgment?
Yes. We use AI to generate first-draft tags, descriptions, transcripts and translations, and editors review, correct and approve them in their existing tools. Confidence scores help prioritize human review where it matters most. Over time, corrections are used to improve the models. This approach dramatically increases coverage of the catalog while keeping quality and brand voice under editorial control.
How do you handle rights and licensing constraints?
We model rights data, such as territories, windows, platforms and permitted uses, so it can be applied automatically in recommendations, distribution and AI workflows. For example, a title outside its license window will not be promoted, and content flagged as excluded from AI training will not be used. Integrating rights data early avoids costly mistakes and builds trust with licensors.
What is C2PA and why does it matter?
C2PA is an open technical standard from the Coalition for Content Provenance and Authenticity for attaching secure provenance information, called content credentials, to images, video and audio. It records who created content and how it was edited, including whether AI was used. For media companies, it helps audiences and partners distinguish authentic content from manipulated or synthetic media. We help integrate content credentials into production and publishing workflows.
Can you work with data from third-party platforms and distributors?
Yes. We ingest reporting from platforms such as app stores, connected TV platforms, FAST distributors, social networks and syndication partners, normalize identifiers and metrics and combine them with your first-party data. This gives a consistent view of content performance and revenue across all channels, even when partners report in different formats and time frames.
How do you protect audience privacy?
We design audience data platforms around consent and purpose limitation in line with GDPR, CCPA and similar laws, with special care for children’s data where relevant. Identity resolution uses pseudonymized identifiers, access is role-based and advertising use cases respect user choices. For collaboration with advertisers, we use privacy-preserving approaches such as clean rooms rather than sharing raw personal data.