Solutions
Data Analytics and Dashboard Solutions
We build analytics solutions and dashboards that turn scattered operational data into clear, trusted metrics, from management reporting to customer-facing analytics embedded in your product.
Dashboards People Trust and Actually Use
Most organizations do not lack data; they lack numbers everyone agrees on. Sales, finance and operations each export from different systems, apply their own formulas and arrive at meetings with conflicting figures. Dashboards built quickly on top of raw tables tend to break when source systems change, load slowly and answer yesterday’s questions. The result is a reporting tool nobody fully trusts and analysts who spend most of their time reconciling instead of analyzing.
Hanoi Technology builds complete analytics solutions: data pipelines from your business systems, a modeled data layer with shared metric definitions, and dashboards in tools such as Power BI, Tableau, Looker or Metabase. We also build custom and embedded analytics for SaaS products and portals, where your customers need dashboards inside your application. Every solution is designed for accuracy, performance and easy maintenance.
The Challenge
Analytics Problems We Solve
Reporting problems usually start well before the dashboard.
Conflicting Numbers
Each department calculates revenue, margin or active customers differently. Meetings start with debates about which figure is right rather than what to do.
Manual Spreadsheet Reporting
Analysts download exports, paste them into spreadsheets and rebuild the same report every week. Errors creep in and reports arrive too late to act on.
Slow and Fragile Dashboards
Dashboards querying operational databases directly load slowly and break when a source changes. Users lose patience and fall back to asking analysts.
Dashboards Without Decisions
Pages full of charts that nobody acts on waste effort. Without clear owners, targets and thresholds, metrics become decoration.
Business Value
What a Well-Built Analytics Solution Delivers
One Version of the Truth
Metrics are defined once in a semantic layer and reused in every report. Teams discuss actions instead of definitions.
Automated, Timely Reporting
Pipelines refresh data on schedule or in near real time. Reports are ready when the working day starts.
Fast, Reliable Dashboards
Modeled data and optimized queries keep dashboards responsive. Changes in source systems are absorbed by the pipeline layer.
Insight for Every Role
Executives see trends and targets, managers see their team’s performance and staff see operational queues. Each view answers the questions that role actually asks.
Self-Service Exploration
Curated datasets let analysts and business users explore safely without writing complex SQL. Requests to the data team drop.
Analytics Inside Your Product
Embedded dashboards give your customers insight into their own data. Analytics becomes a feature that differentiates your product.
Start From Decisions, Not Data Sources
We begin every analytics project by asking which decisions the dashboard should support, who makes them and how often. Working backward from decisions to metrics to data keeps scope focused and ensures the finished dashboards change how the business operates.
Our Services
Hanoi Technology’s End-to-End Data Analytics and Dashboards Services
We deliver analytics solutions from metric design to embedded dashboards.
KPI and Metric Design
We work with leadership and teams to define KPIs, formulas, targets and owners, and document them in a shared metric catalog.
- KPI framework
- Metric definitions catalog
- Dashboard wireframes
Data Pipelines and Warehousing
We extract data from ERP, CRM, ecommerce, finance and operational systems into a cloud warehouse such as Snowflake, BigQuery, Azure SQL or PostgreSQL, with scheduled and incremental loads.
- Source connectors
- Data warehouse
- Pipeline monitoring
Data Modeling and Semantic Layer
We build dimensional models and a semantic layer with dbt and BI tool models, so every dashboard uses the same tested logic.
- Dimensional data model
- dbt project with tests
- Semantic layer
BI Dashboard Development
We design and build dashboards in Power BI, Tableau, Looker or Metabase with clear layouts, drill-downs, row-level security and mobile views.
- Executive and team dashboards
- Row-level security
- Usage monitoring
Embedded and Custom Analytics
We build analytics features inside SaaS products and portals using embedded BI or custom charts with libraries such as Apache ECharts, with multi-tenant data isolation.
- Embedded analytics module
- Multi-tenant security
- Export and scheduling features
AI-Assisted Analytics
We add natural language querying, automated anomaly alerts and forecasts on top of governed data, with answers grounded in the semantic layer.
- Natural language query assistant
- Anomaly detection alerts
- Forecast models
Our Approach
How We Deliver Analytics Solutions
We deliver value in small slices, starting with the most important decisions.
- 01
Identify Decisions and Users
We interview stakeholders to understand the decisions they make, the questions they ask and the reports they use today.
Deliverables: Decision and question inventory · User roles
- 02
Define Metrics and Data Sources
KPIs are defined with owners, and the data sources required to calculate them are assessed for availability and quality.
Deliverables: Metric catalog · Data source assessment
- 03
Build Pipelines and Models
We build the pipelines and data models for the first set of metrics, with tests that check for accuracy and completeness.
Deliverables: Working pipelines · Tested data models
- 04
Deliver and Validate Dashboards
Dashboards are designed with users, validated against known figures and released with short training sessions.
Deliverables: Validated dashboards · User training
- 05
Expand and Maintain
We track dashboard usage, add new metrics and sources and keep pipelines healthy through a dedicated team or managed service.
Deliverables: Usage reports · Expansion backlog
Use Cases
Analytics Solutions We Build
Examples of analytics that change how teams make decisions.
Executive KPI Dashboard
Leadership sees revenue, margin, cash, pipeline and operational KPIs on one page with targets and trends. Weekly meetings start from shared numbers.
Sales Performance Analytics
Sales managers track pipeline, conversion and activity by rep and region. Forecast accuracy improves because data comes straight from the CRM.
Operations and Logistics Monitoring
Operations teams monitor orders, delivery times and exceptions in near real time. Bottlenecks are visible while there is still time to act.
Ecommerce and Marketing Analytics
Traffic, conversion, campaign and customer cohort data are combined to show which channels bring profitable customers. Budget moves to what works.
Customer-Facing SaaS Dashboards
A SaaS company embeds usage and outcome dashboards in its product. Customers see value clearly, which supports renewals.
Finance and Management Reporting
Monthly management accounts, budget versus actual and cost center reports are produced automatically from accounting and ERP data.
Technology
Analytics Technologies We Use
We choose tools that match your existing licenses, data volumes and skills.
- Power BI
- Tableau
- Looker
- Metabase
- Apache Superset
- Snowflake
- Google BigQuery
- Microsoft Fabric
- PostgreSQL
- dbt
- Airbyte
- Fivetran
- Apache Airflow
- Python
- Apache ECharts
- Databricks
Platforms
Deliver Data Analytics and Dashboards on Your Preferred Platform
- MicrosoftPower BI, Power Platform, Fabric and Dynamics 365.Explore
- SnowflakeElastic cloud data platform for analytics and data sharing.Explore
- Google CloudBigQuery, Looker and Vertex AI for data-driven organizations.Explore
- Microsoft AzureModernize data, analytics and AI within your Azure tenant.Explore
Why Hanoi Technology
Why Organizations Choose Hanoi Technology
Senior, Cross-Functional Teams
Strategy, data, AI, cloud and engineering specialists work as one team, so nothing is lost between hand-offs.
Proven Delivery
More than 50 projects delivered for clients in North America, Europe and Asia-Pacific.
Radical Transparency
A written update every week and a demo of working software every sprint, so you always know where things stand.
Cost-Effective Global Delivery
Experienced engineers from our Hanoi delivery hub, with working-hour overlap for every major time zone.
Success Story · Logistics
Route optimization and fleet visibility for a regional logistics company
A regional delivery company handling thousands of shipments a day was planning routes and dispatching by hand. We built dynamic route optimization, a fleet dashboard and a driver app.
Read the Full StoryMore Success Stories
Real estate
90%pricing accuracyTransparent AI property valuation for a multi-city marketplace
A growing real estate marketplace wanted buyers to trust its prices. We built a valuation engine and property pages that compare the estimated value with the asking price.
E-commerce and retail
+32%conversion ratePersonalized shopping experience for a US fashion retailer
A fast-growing US fashion and lifestyle retailer had plenty of traffic but a 2.1% conversion rate. We combined a recommendation engine with a simpler path from discovery to checkout.
Resources
Featured Resources
Industry trends and practical guidance to help you get more value from data, AI and technology.
FSMA 204 After the Delay: Using Shipment Monitoring to Get Traceability-Ready by 2028
The FDA Food Traceability Rule deadline moved to July 2028, but the data work is large. Here is how to use shipment monitoring and event data to get ready without wasting the extra time.
CSRD After the Omnibus: What the Revised ESRS Mean for Reporting From 2027
The Omnibus and the simplified ESRS reshaped EU sustainability reporting in 2026. Here is who is in scope, what changed in the standards and how to adapt your data and process.
OpenTelemetry in 2026: Building a Vendor-Neutral Observability Strategy
OpenTelemetry has become the default way to collect telemetry. Here is what changed in 2026 and a practical roadmap for a vendor-neutral observability stack.
Get Numbers Your Whole Team Can Trust
Book a free consultation to discuss your reporting challenges, data sources and goals. We reply within 24 hours and can suggest a focused first dashboard to start with.
Data Analytics FAQ
Which BI tool should we use?
If you already use Microsoft 365, Power BI is often the most cost-effective choice. Tableau is strong for visual exploration, Looker suits organizations that want a centrally governed semantic model, and open-source tools such as Metabase or Superset fit smaller budgets or embedded use. We recommend based on your licenses, users, data platform and embedding needs, and we work with whichever tool fits.
Do we need a data warehouse for dashboards?
For anything beyond a few simple reports, yes. Querying operational databases directly slows both the dashboard and the source system, and makes it hard to combine data from several sources. A cloud warehouse with modeled data gives fast, consistent reporting. For smaller organizations, a managed PostgreSQL database can serve as a cost-effective starting point.
How long does it take to deliver a first dashboard?
A first dashboard on one or two well-understood sources can often be delivered within a few weeks, including pipelines, data model and validation. Programs covering many departments and sources are delivered in phases. Starting with one high-value area lets users see results early and helps us refine metric definitions before scaling.
How do you make sure the numbers are correct?
We define metrics with business owners, write automated tests for data completeness and logic, and validate dashboard figures against trusted reports or accounting totals before release. Pipelines alert the team when loads fail or data looks unusual. Discrepancies found by users are traced through documented lineage and fixed at the source of the problem.
Can you embed dashboards in our SaaS product?
Yes. We implement embedded analytics using BI tools that support embedding or build custom charts directly in your application. Each customer sees only their own data through row-level or tenant-level security. We also add features such as exports, scheduled reports and white-label styling so analytics feels like a native part of your product.
What does an analytics project cost?
Costs depend on the number of data sources, data quality, volume, number of dashboards and users, BI licensing and whether embedding is required. A focused first phase with a few sources and dashboards is relatively modest. We estimate after a short discovery and can continue as a dedicated team or managed service for new reports and pipeline maintenance.